A message to CapsulE
Hi, I’m Martin Hayward!
I’m a creative director focused on storytelling, strategy, and design. I specialize in video, branded content, and concept development for modern media platforms.
Animation
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Animation •
SAP
The SAP and Bloomberg Media Studios campaign, Journey to Green, spotlighted how SAP is embedding sustainability into core business operations to drive both environmental and financial performance. Through a custom animated video series and integrations within Bloomberg’s Good Business: Green, the campaign positioned SAP as a key enabler of sustainable innovation across industries.
For the animated series, I partnered closely with the external animation vendor to develop the visual language and characters, focusing on shape, color, and intentional design choices to match the tone and subject matter. I also collaborated with the writer to ensure the narrative was clear, engaging, and aligned with SAP’s messaging goals.
Atlassian
The Atlassian and Bloomberg Media Studios campaign explored how today’s workforce expects companies to lead with transparency, trust, and purpose. Through a mix of animated video and editorial content, it positioned Atlassian as a champion of modern workplace culture and collaboration.
I worked closely with the animation vendor to shape the visual language, advising on character design, motion, and tone. I also collaborated with the writer to tighten VO timing, smooth out frankenbytes, and ensure scripts fit cleanly within duration limits.
Samsung - Tech Goes Green
The “Tech Goes Green” campaign, a collaboration between Samsung and Bloomberg Media Studios, showcased Samsung’s commitment to sustainable innovation through a vibrant mix of animated stop-motion video, editorial storytelling, and interactive design. It spotlighted issues like e-waste, eco-conscious materials, and energy efficiency in consumer tech.
I was involved from the pitch phase, helping shape the initial creative vision and approach. As the project developed, I worked closely with the stop-motion team to define the look and feel of characters made from renewable materials. I also managed regular vendor check-ins to guide visual development, troubleshoot production bottlenecks, and ensure rounds were delivered on time and on brand.
Ericsson
The “Imagination Exchange” campaign, a partnership between Ericsson and Bloomberg Media Studios, positioned Ericsson as a global leader in 5G and connectivity. Through video, editorial, and proprietary research, the campaign reached key audiences with tailored, high-impact storytelling.
I flagged timeline risks early and worked closely with client services and our animation vendor to keep production on track. I advised on branding, animation style, and tonality, collaborated on scripting and story structure, and helped guide SME VO to ensure a confident, cohesive final product.
Live-Action
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Live-Action •
PGIM
The “OUTThink The Future” campaign from PGIM and Bloomberg Media Studios encouraged institutional investors to rethink risk in an increasingly volatile world. The video series blended Bloomberg’s editorial voice with PGIM’s insights to explore global tail risks and long-term strategy.
I was involved from pitch through final delivery. With an accelerated timeline from the start, I stepped in to build the R1 edit, including full motion design, within three days. I then led animation and delivered all cutdowns and final formats to trafficking within three weeks.
3M
3M and Bloomberg Media Studios partnered on a custom content campaign highlighting 3M’s commitment to safety, innovation, and sustainability. Through immersive storytelling and expert insight, the series showcased 3M’s real-world impact across industries, from workplace safety to breakthrough technologies.
I worked closely with the writer and editors throughout, advising on story development, editorial flow, color treatment, and even elements of the microsite experience to ensure a cohesive and impactful final product.
Wells Fargo
Wells Fargo and Bloomberg Media Studios have built an enduring partnership through campaigns that spotlight innovation, resilience, and purpose-driven leadership. “The Next Horizon” continued that legacy by exploring sustainable finance and inclusive growth through sharp, story-driven video content.
Having worked on these campaigns annually since 2019, I focused on editing, story structure, and graphics for this installment. To keep production on track, I took on motion graphics myself, tracking key scenes and designing animated overlays that brought the narrative to life with clarity and polish.
