HI, I’M MARTIN HAYWARD!
I’m a creative director focused on storytelling, strategy, and design. I specialize in video, branded content, and concept development for modern media platforms.
ABOUT
Animated Stories
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Animated Stories •
SAP
The SAP and Bloomberg Media Studios campaign, Journey to Green, spotlighted how SAP is embedding sustainability into core business operations to drive both environmental and financial performance. Through a custom animated video series and integrations within Bloomberg’s Good Business: Green, the campaign positioned SAP as a key enabler of sustainable innovation across industries.
For the animated series, I partnered closely with the animators to develop the visual language and characters, focusing on shape, color, and intentional design choices to match the tone and subject matter. I also collaborated with the writer to ensure the narrative was clear, engaging, and aligned with SAP’s messaging goals.
Atlassian
The Atlassian and Bloomberg Media Studios campaign explored how today’s workforce expects companies to lead with transparency, trust, and purpose. Through a mix of animated video and custom content articles, it positioned Atlassian as a champion of modern workplace culture and collaboration.
I helped shape and guide the creative vision of the project, ensuring every element aligned with the intended tone and campaign goals. I worked closely with the animators to shape the visual language, advising on character design, color, motion, pacing, and emotional resonance. Additionally, I partnered with the client throughout to ensure their feedback was meaningfully integrated and their branding and tone were faithfully represented across all deliverables.
Samsung - Tech Goes Green
The “Tech Goes Green” campaign, a collaboration between Samsung and Bloomberg Media Studios, showcased Samsung’s commitment to sustainable innovation through a vibrant mix of animated stop-motion video, editorial storytelling, and interactive design. It spotlighted issues like e-waste, eco-conscious materials, and energy efficiency in consumer tech.
I was involved from the pitch phase, helping shape the initial creative vision and approach. As the project developed, I worked closely with the stop-motion team to define the look and feel of characters made from renewable materials. I also managed regular design and animation check-ins to guide visual development, troubleshoot production bottlenecks, and ensure rounds were delivered on time and on brand.
Ericsson
The “Imagination Exchange” campaign, a partnership between Ericsson and Bloomberg Media Studios, positioned Ericsson as a global leader in 5G and connectivity. Through video, editorial, and proprietary research, the campaign reached key audiences with tailored, high-impact storytelling.
I was involved in every facet of this branded content series, from initial concept through final delivery. The campaign, titled The Imagination Exchange, highlighted Ericsson’s role in powering the future of 5G and edge computing. I worked hands-on with scripting, creative development, animation direction, and postproduction, ensuring that each episode translated complex network innovations into clear, compelling storytelling. The content ran across digital platforms, supported by custom social assets and CTV distribution.
Brand Films
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Brand Films •
PGIM
The “OUTThink The Future” campaign from PGIM and Bloomberg Media Studios encouraged institutional investors to rethink risk in an increasingly volatile world. The video series blended Bloomberg’s editorial voice with PGIM’s insights to explore global tail risks and long-term strategy.
I collaborated with writers, motion designers, and subject matter experts to craft a consistent visual and narrative identity, ensuring the series evolved with each year’s macroeconomic focus while maintaining PGIM’s voice. Across formats, I oversaw storyboarding, style frames, and animation/editing review cycles, helping translate complex insights into engaging, high-credibility content across Bloomberg platforms.
3M
3M and Bloomberg Media Studios partnered on a custom content campaign highlighting 3M’s commitment to safety, innovation, and sustainability. Through immersive storytelling and expert insight, the series showcased 3M’s real-world impact across industries, from workplace safety to breakthrough technologies.
I worked closely with the writer and editors throughout, advising on story development, editorial flow, color treatment, and even elements of the microsite experience to ensure a cohesive and impactful final product.
Wells Fargo
Wells Fargo and Bloomberg Media Studios have built an enduring partnership through campaigns that spotlight innovation, resilience, and purpose-driven leadership. “The Next Horizon” continued that legacy by exploring sustainable finance and inclusive growth through sharp, story-driven video content.
Having worked on these campaigns annually since 2019, I focused on editing, story structure, and graphics for this installment. To keep production on track, I took on motion graphics myself, tracking key scenes and designing animated overlays that brought the narrative to life with clarity and polish.
