About Me

Martin Hayward is a Creative Director with nearly 20 years of design, animation and video experience in film, television, print and web. Currently, he serves as the Video Creative Director at Bloomberg Media Studios. His responsibilities include overseeing the video and animation components of projects to ensure that every aspect including editing, animation, design, music, and storytelling is met with the same level of caliber as the last.

Creative Director, Video

Bloomberg LP
August 2018 – Present

  • Developed and implemented a global brand identity for all custom video content produced for Bloomberg Media Studios

  • Created a time efficient, low cost video solution that focuses on story and messaging

  • Designed and built a video template system for a video product for vendors to utilize

  • Implemented compression guidelines for video ads to comply with Chrome’s ad unit requirements

  • Oversee all animation and motion graphics for the New York office

  • Manage multiple vendors and provide creative direction and feedback

  • Coordinate project timelines with vendors.

  • Collaborate with the APAC and EMEA offices

  • Work directly with clients

Senior Multimedia Designer

Agenda NYC
Jan 2015 – August 2018

  • Oversaw all aspects of 3D. Modeled, textured, and animated all elements for clients

  • Edited, color corrected and mixed audio for all videos produced in house

  • Prepared motion graphics and videos for television broadcast

  • Oversaw motion graphics and animation

  • Created compelling designs for both print and web

  • Worked closely with clients

Creative Lead

Calculus3
Feb 2014 – Jan 2015

  • Oversaw all aspects of 3D. Modeled, textured, and animated all elements for clients

  • Developed creative marketing strategies using traditional and non-traditional media

  • Lead communication for design, interactive design, and concept

  • Designed advertisements for clients focused on performance-based media

  • Acted as primary point of contact for client communication related to design and feedback

Senior Interactive Motion Graphics Designer

Vertic
Aug 2010 – Feb 2014

  • Modeled, textured, and animated all 3D elements

  • Oversaw all motion graphics and video compositing for the New York branch

  • Worked with outside vendors and communicated clients comments and questions

  • Other duties entailed concepting, storyboarding, and production

  • Worked closely with clients

Awards

Collision Awards

  • 2024 Gold Winner - Marketing & Communications for Samsung “Team Green”

  • 2024 Gold Winner - Campaign-B2C for Samsung “Team Green”

Digiday

  • 2021 Best Branded Content Series B2B - Bloomberg Media & Wells Fargo for “The Way Ahead”

FCS Awards (The Financial Communications Society)

  • 2024 Gold Winner - B2B/ Branded Content with Media Partner - Integrated Campaign for PGIM: “Upside/ Downside : Global Risk 2023”

  • 2024 Gold Winner - CME Group's Custom Video Partnership for B2B/ Branded Content - Videos

  • 2023 Gold Winner - PGIM: “Outthink the Future” for B2B/ Branded Content with Media Partner - Integrated Campaign

  • 2020 Bronze Winner - Branded Content Campaign: Business-to-Business for “Wells Fargo Quest for Better”

International News Media Association (INMA)

  • 2021 Third Place Best use of Data to Drive Advertising for SalesForce “Customer Centricity Index”

Native Advertising Awards

  • 2021 Gold Winner - BlackRock“Defining Factors with BlackRock” for Best Use of AFP Broadcast

  • 2021 Silver Winner - BlackRock “Defining Factors with BlackRock” for Best Native Advertising Program B2B for Broadcast

  • 2019 Bronze Winner - 3M “Leap Ahead” for Best Use of Video

Shorty Awards

  • 2021 Bronze Winner - Samsung's “Tech Goes Green” for Short Form Video

Telly Awards

  • 2023 Bronze Winner Branded Content Campaign: Business-to-Consumer for “Bulgari: The Business of Wonder”

  • 2022 Silver Winner Branded Content Campaign for “Samsung: Tech Goes Green”

  • 2020 Silver Winner Branded Content Campaign: Business-to-Business for “Defining Factors with BlackRock”

  • 2020 Bronze Winner Branded Content Campaign: Business-to-Business for “Wells Fargo Quest for Better”

Webby Awards

  • 2021 Honoree for Samsung “Tech Goes Green”

World Association of Newspapers and News Publishers (WAN IFRA)

  • 2020 First Place World Digital Media Awards Native Advertising / Branded Content project “Defining Factors with BlackRock”

  • 2020 First Place North American Digital Media Awards Native Advertising / Branded Content project “Defining Factors with BlackRock”

  • 2020 First Place North American Digital Media Awards Native Advertising / Branded Content project “Wells Fargo Quest for Better”