Airmega
A NEW AIR PURIFIER FOR A NEW GENERATION
In 2015, Coway, a Korean company known for creating health-minded products, sought to develop and launch a new air purification product brand into the US market.
Airmega launched at the International Consumer Electronics Show in January 2016 and was available for sale in the Spring of 2016. A product website was developed, 3D renderings of the product were created, as well as original video and photography.
A targeted social media strategy was developed that revolved around a "test and learn" approach to get a better understanding of what worked in the marketplace.
