Airmega
A NEW AIR PURIFIER FOR A NEW GENERATION
In 2015, Coway, a Korean company known for health-focused innovations, set out to introduce a new air purification brand, Airmega, into the US market. I helped lead the development of the brand’s identity, messaging, and go-to-market creative.
Working closely with product and marketing teams, I oversaw the creation of the product’s visual language, logo, color palette, packaging, and helped ensure the industrial design’s clean, modern aesthetic was reflected across all consumer touchpoints. We built a responsive website, developed original photography and video assets, and created 3D renderings to support both ecommerce and press.
The launch kicked off at CES in January 2016, with Airmega hitting shelves in the spring. I also helped guide the social media approach, which was built around a “test and learn” model to better understand how US audiences responded to different messages and creative formats.
The result was a focused, design-led debut that positioned Airmega as both a performance-driven purifier and a thoughtful addition to the modern home.
