La Prairie
REIMAGINING THE CUSTOMER JOURNEY
Like many high-end skincare brands, La Prairie has traditionally relied on high-touch, in-person sales through retail locations and spas. But as luxury consumers increasingly shift their behavior online, the brand needed to evolve its e-commerce strategy to meet them there, without sacrificing its sense of exclusivity.
I helped lead the reimagining of La Prairie’s digital experience, with a focus on creating engaging, educational content designed for a digitally savvy, global audience. For the launch of the Skin Caviar Collection, I oversaw the development of a fully integrated campaign that included a dedicated landing page, short-form videos, social media assets, email marketing, and online advertising.
Every touchpoint, from site design to media creative, was optimized through thoughtful interactive and visual design choices, aiming to capture the luxurious feel of the brand while making the online path to purchase more intuitive and compelling. The result was a digital experience that extended La Prairie’s prestige into a new kind of customer journey.
