HI, I’M MARTIN HAYWARD!
I’m a creative leader focused on storytelling, strategy, and design. I specialize in video, branded content, and concept development for modern media platforms.
ABOUT
Animated Stories
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Animated Stories •
SAP
We created a custom animated series to spotlight SAP’s role in sustainable innovation, featured in Good Business: Green.
I led visual and narrative direction, shaping design, motion, and tone while refining story and voice to align with SAP’s brand.
Atlassian
We spotlighted Atlassian as a leader in transparent, purpose-driven workplace culture through animated video and custom articles.
I led creative direction, shaping visual language and tone, and ensured client feedback and branding were fully integrated across all assets.
Samsung - Tech Goes Green
This stop-motion campaign spotlighted Samsung’s sustainability efforts, tackling e-waste, eco-materials, and energy efficiency through animation, editorial, and interactive design.
I led creative direction from pitch to launch, shaping the concept, visual tone, and character design, and guiding production to stay aligned with strategy, brand, and timelines.
Brand Films
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Brand Films •
PGIM
I led creative on PGIM’s award-winning video series with Bloomberg: OutThink the Future, The Upside/Downside, and Mapping Risk. Each explored macroeconomic risk through motion-driven stories using licensed footage, graphics, VO, and custom music.
I owned the look and feel, branding, story, and overall execution, guiding each campaign from script to final cut under tight timelines.
3M
This custom content campaign with Bloomberg showcased 3M’s real-world impact across industries, from workplace safety to breakthrough tech, through immersive storytelling and expert insight.
I led creative from concept to delivery, shaping narrative structure, tone, and visual direction. I also guided post-production and advised on rollout strategy to ensure consistency across digital, social, and supporting assets.
Wells Fargo
This ongoing partnership with Bloomberg highlights Wells Fargo’s focus on innovation, resilience, and purpose-driven leadership. The Next Horizon explored sustainable finance and inclusive growth through story-led video content.
Since 2019, I’ve led key creative execution across the campaign. For this installment, I directed story structure, pacing, and motion design, and stepped in hands-on to animate key scenes and overlays—ensuring clarity, polish, and consistency under tight timelines.
