HI, I’M MARTIN HAYWARD!
I’m a creative leader focused on storytelling, strategy, and design. I specialize in video, branded content, and concept development for modern media platforms.
ABOUT
Animated Stories
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Animated Stories •
SAP
The SAP and Bloomberg Media Studios campaign, Journey to Green, spotlighted how SAP is embedding sustainability into core business operations to drive both environmental and financial performance. Through a custom animated video series and integrations within Bloomberg’s Good Business: Green, the campaign positioned SAP as a key enabler of sustainable innovation across industries.
As Creative Director, I defined the visual and narrative direction of the animated series. I led the development of the visual language, shaping character design, motion, and color strategy to reflect the campaign’s tone and sustainability themes. I also worked closely with the writer to refine the story structure and voice, ensuring clarity, resonance, and alignment with SAP’s brand messaging. From initial concept through final delivery, I helped ensure the creative remained purposeful, on-brand, and strategically integrated across all touchpoints.
Atlassian
The Atlassian and Bloomberg Media Studios campaign explored how today’s workforce expects companies to lead with transparency, trust, and purpose. Through a mix of animated video and custom content articles, it positioned Atlassian as a champion of modern workplace culture and collaboration.
I helped shape and guide the creative vision of the project, ensuring every element aligned with the intended tone and campaign goals. I worked closely with the animators to shape the visual language, advising on character design, color, motion, pacing, and emotional resonance. Additionally, I partnered with the client throughout to ensure their feedback was meaningfully integrated and their branding and tone were faithfully represented across all deliverables.
Samsung - Tech Goes Green
The “Tech Goes Green” campaign, a collaboration between Samsung and Bloomberg Media Studios, showcased Samsung’s commitment to sustainable innovation through a vibrant mix of animated stop-motion video, editorial storytelling, and interactive design. It spotlighted issues like e-waste, eco-conscious materials, and energy efficiency in consumer tech.
I led the creative direction from the pitch phase through final delivery, helping to define the campaign’s conceptual foundation and storytelling tone. I set the visual direction for the stop-motion animation, guiding the development of characters made from renewable materials to reflect the campaign’s environmental message. Throughout production, I oversaw design and animation workflows, provided creative feedback at key milestones, and ensured every round of work remained aligned with brand standards, timelines, and the larger strategic narrative.
Brand Films
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Brand Films •
PGIM
I led creative on PGIM’s flagship video campaign series with Bloomberg Media Studios for three consecutive years — OutThink the Future, The Upside/Downside, and Mapping Risk. Each campaign tackled a different dimension of risk, translating PGIM’s macroeconomic expertise into dynamic, design-led stories built entirely from licensed footage, motion graphics, voiceover, and custom music composition..
With no original footage and tight three-week timelines, I handled scripting, VO direction, and editorial from first cut to final delivery. I also collaborated closely with our internal editors, motion designers, and music composers to develop a cohesive visual identity across years. The result: three distinct but unified campaigns that earned FCIS awards each year and strengthened PGIM’s position as a leading voice on institutional investing.
3M
3M and Bloomberg Media Studios partnered on a custom content campaign highlighting 3M’s commitment to safety, innovation, and sustainability. Through immersive storytelling and expert insight, the series showcased 3M’s real-world impact across industries, from workplace safety to breakthrough technologies.
I led the creative direction of the piece from concept through final delivery, guiding the narrative arc, interview structure, and editorial flow to align with the campaign’s storytelling goals. I worked with writers and editors to shape a tone that balanced emotional authenticity with strategic clarity. In post-production, I directed decisions around pacing, visual treatment, and color to ensure the story landed with maximum impact. I also oversaw how the video fit within the broader content ecosystem, advising on digital rollout, social extensions, and supporting assets to ensure consistency across all platforms.
Wells Fargo
Wells Fargo and Bloomberg Media Studios have built an enduring partnership through campaigns that spotlight innovation, resilience, and purpose-driven leadership. “The Next Horizon” continued that legacy by exploring sustainable finance and inclusive growth through sharp, story-driven video content.
Since 2019, I led key aspects of the creative execution across this multi-year campaign series. For The Next Horizon, I directed story structure, editorial pacing, and motion design to ensure the narrative was both clear and emotionally resonant. To maintain visual continuity and keep production on track, I stepped in to execute motion graphics directly, designing animated overlays and tracking key scenes to elevate storytelling with polish and precision. My focus throughout was on preserving the campaign’s tone, reinforcing Wells Fargo’s messaging, and delivering high-impact content on tight timelines.
